Joanna Sherrow was born and raised in the Philippines before moving to the US in 2015. Upon settling into her new home, she discovered a passion for innovation and creativity, particularly in personal branding, website, and graphic design. Despite having a background in sales and marketing and no formal design training, Joanna embarked on various projects, assisting small business owners in bringing their visions to life through self-taught methods. She honed her design skills, mastering the intricacies of website and graphic design.
Motivated by her Filipino heritage, Joanna persevered through challenges, continuously pushing forward to achieve her goals. In 2020, she made the decision to leave her part-time job and fully focus on SavvyChic Design, a website and marketing agency based in Georgeotown, Kentucky, marking its fourth anniversary on March 3, 2024. Under her leadership, the company has helped numerous businesses transform their visuals into stunning designs.
In 2024, Joanna expanded her offerings by introducing EmpowerSoft, a platform aimed at helping small businesses tailor and streamline their sales and marketing efforts through software and solutions.
As a dreamer and action-taker, Joanna is always seeking new opportunities to make a positive impact in the small business community. Her infectious positivity and dedication to making business enjoyable set her apart, as she eagerly looks forward to new adventures, ready to leave her mark on the world of entrepreneurship.
Learn more about Joanna here:
Where is home for you? City/Province, State, Country
Georgetown Kentucky, USA
If you are an entrepreneur, what motivated you to start your own business?
What motivated me to start my own business was realizing that I had more to offer when I moved to the US in 2015. In the Philippines, I held a sales and marketing managerial position. However, upon arriving in the US, I found myself managing a retail shoe store. Despite my experience, I felt there was untapped potential within me. I began delving into online marketing, exploring avenues for selling products and establishing brands. I recognized the opportunity to not only increase my earnings but also to cultivate relationships, foster communities, and make a meaningful impact. Although the journey hasn’t been easy, there were moments when I contemplated returning to a traditional job for its simplicity. Yet, the fulfillment of entrepreneurship lies in witnessing the creation of something from nothing, supporting and motivating those around you, and understanding the contribution you make to others’ businesses. It’s this ability to positively influence lives that continues to drive my passion for building my own business.
What is your mantra or favorite saying? (If it's a known quote, please let us know who said it first!)
“Everything is Figureoutable” – Marie Forleo
Knowing what you know now, what would you have done differently when you were first starting out?
Reflecting on what I know now, it’s challenging to pinpoint specific actions I would have taken differently when starting out in business. Each experience has been a valuable lesson, shaping my capabilities and expanding my thinking in ways I never imagined. However, one aspect I’m continually learning is the importance of slowing down and allowing myself time for thoughtful decision-making.
I tend to operate at a rapid pace, implementing ideas swiftly and pivoting when necessary. While this approach has its merits, it can also lead to exhaustion and overwhelm. If I were to approach things differently, I would prioritize taking more time with key decisions, such as hiring, selecting partners, and making significant purchases. By allowing myself the space to weigh options thoroughly, I could make more reasoned and strategic choices.
Additionally, I would work on trusting the people around me more fully, without succumbing to excessive doubt or fear. Building a strong support network and relying on capable individuals is essential for sustainable growth.
Moreover, I would strive to maintain confidence in my abilities and vision without doubting myself unnecessarily. In the past, I’ve sometimes underestimated my own potential, which hindered my progress. Moving forward, I aim to embrace my capabilities fully and approach challenges with greater self-assurance.
In summary, if I could redo certain aspects of my journey, I would focus on taking a more deliberate approach to decision-making, trusting my team and collaborators, and cultivating unwavering confidence in my abilities. These adjustments would contribute to a more balanced and effective entrepreneurial journey.
What does women's empowerment look like to you in action?
It’s when women generously offer their time to support, listen, and encourage one another while pursuing their own endeavors. They set examples of how they wish to be treated, embodying the golden rule of doing unto others as you would have them do unto you. This simple yet powerful concept underscores the essence of empowerment. As I witness women reaching out despite their own challenges, I am inspired to do the same. It’s about creating a network where individuals can rely on each other during tough times, especially in the turbulent journey of entrepreneurship. Despite the tendency to conceal the struggles behind the scenes, knowing there are women who are willing to listen, advocate, and support without judgment is invaluable. This sense of sisterhood goes beyond individual goals. It’s about lifting each other up to achieve collective success. Despite our differences, we share a common desire to see one another thrive. It’s this solidarity and mutual empowerment that truly defines women’s empowerment in action.
What would you tell 19-year-old YOU?
I would convey that every experience, every yes uttered, every stumble, and every triumph has contributed to the person I am today. Those skills I’ve acquired along the way, whether in my career or personal life, will serve me well in the entrepreneurial world and in building relationships with others. It’s crucial to understand that the mistakes, heartaches, and frustrations of the past don’t define who I am. They are merely pieces of the puzzle that have shaped me. Each challenge has been an opportunity to learn, to grow, and to become more resilient. So, I would encourage my younger self to keep pushing forward, to keep embracing life’s ups and downs. Despite imperfections, I am enough just as I am. By staying true to myself and pursuing my dreams with determination, I will undoubtedly find myself in places I never imagined possible. Keep going, young lady. You’re not perfect, but you’re amazing just the way you are.
What will 86-year-old you want you to know TODAY?
Everything is going to be okay. The path you’re on is the one meant for you. There will be shifts and challenges, but amidst them, you’ll encounter experiences that will stay with you forever. Remember, you already have the love you deserve – from an amazing husband, adoring stepchildren, and a trusted business that you cherish. Despite challenges, you remain resilient, adaptable, and positive. Never lose sight of that. Embrace the complexities of who you are – not just the black and white, but the beautiful shades in between. Enjoy every moment of life with no hesitation or guilt. Love fully, live fully, and savor every experience along the way.
What's a book title or podcast that you have loved in the past year or so?
The Power of One More, Everything is Figureoutable, Traction
