By Sadie Raney, Co-Founder and CEO, EVE
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I have witnessed firsthand the transformative power of technology and its potential to redefine wealth creation. As a founder deeply entrenched in the world of technology and digital assets for over a decade, I’ve seen the highs, the lows, and the gaps – especially involving women’s participation in this exciting field. It was this gap that launched EVE, a platform that’s more than just about numbers and charts; it’s about opening doors for women to play a significant role in the future of finance through digital asset investment.
The digital asset market has had a rapid evolution, and despite being the best-performing asset class in eight of the last 10 years, digital assets saw only a fraction of women participate. With projections showing that women will control $30 trillion in investable assets by 2030, the need to expand into digital assets for a well rounded portfolio is clear. EVE was originally founded in 2020 as a female-focused investment community, however it was forced to shut down after the series of events in 2022 that impacted the crypto markets.
Recognizing the potential, my co-founders and I acquired and relaunched EVE, building off of its original foundation and adding our extensive experience in robo-investing platform development and digital investment management.
Women often exhibit a more cautious approach to investment, preferring to fully grasp opportunities before engaging, which often means that women miss out on early opportunities in fast-paced markets like digital assets. When one has a better understanding of an investment, they make better long term financial decisions. That’s where EVE steps in. We are here to demystify the digital asset market, providing our members with the clarity and confidence needed to make informed, strategic investment choices.
EVE’s Three Offerings: Community, Education, and Personalized Investing
Our strategy at EVE revolves around three core offerings:
Community: Recognizing the value of networks and communal support in investment decisions, we are dedicated to fostering a strong, supportive community. This community is not just about discussing investment strategies; it’s about building connections, sharing experiences, and growing together.
Education: We believe that empowering through knowledge is the first step towards financial freedom. We offer an array of educational resources that are approachable and user-friendly, breaking down complex concepts into understandable segments. Our goal is to equip our members with the tools they need to navigate the digital asset space confidently.
Guided Investments: Understanding the diverse financial goals and risk tolerances, we offer personalized investment solutions. We provide curated starter portfolios based on individual profiles, enabling our members to make investment decisions that best suit their financial objectives.
The digital asset market’s growth presents opportunities for wealth generation. Through EVE, our members are equipped and ready to capitalize on these opportunities, leveraging technology to enhance the accessibility and effectiveness of our platform.
We also place a strong emphasis on education. Our web and mobile apps are designed to be simple yet comprehensive, allowing users to start their crypto journey with a single click. From portfolio recommendations to growth tracking, our educational resources are tailored to enhance a user’s understanding of digital assets and their potential role in a healthy investment portfolio.
We recognize that the evolution of new technologies has brought about a sea of jargon, complex concepts and an ever-changing landscape that can present intricacies and confusion. We also believe that with the right guidance and resources, the complexities of crypto can be transformed from barriers and blocks into gateways for opportunity and growth.
As we continue to develop and expand EVE, our commitment to reshaping the narrative around women and digital asset investing remains steadfast: We built EVE because financial knowledge is freedom. Join us, and together, we can learn, invest, and redefine the next wave of wealth creation.
Our EVE network is more than just a group of investors; it’s a collective where members can connect, build peer groups, find mentors, and join cohorts focused on investing and evaluating opportunities.
Learn more about joining EVE at [email protected].
About Sadie
Sadie Raney is a leader in digital assets and an advocate for women’s wealth creation.
As CEO and Co-Founder of Strix Leviathan & EVE Wealth as well as a cofounder of Makara (acquired by Betterment in 2022), Sadie believes digital assets are the key to financial empowerment. She is also a strategic advisor and mentor for businesses across innovation, technology and finance.
