Deb Coviello


Deb Coviello is an advisor, author, podcast host, and Founder of Illumination Partners, a consulting firm for CEO’s navigating change. A trusted partner to C-Suite Leaders, Deb brings 30+ years of experience and strategy in Quality and Operational Excellence roles combined with her 20 years in the Flavors and Fragrance industry to support her clients as they work together to identify, assess, and solve the issues that are preventing their business growth. Certified as Lean and Six Sigma Blackbelt in Process Improvement, she has developed powerful programs devoted to helping CEO’s identify emerging leaders, understanding “People’’ are your greatest tool in your toolbox. Deb is a board member of Women in Flavor & Fragrance Commerce, (WFFC), an avid Curler with the Cincinnati Curling Club, a mother of three and resides in Cincinnati Ohio with her Husband Dan of 33 years.

Learn more about Deb here:

If you are an entrepreneur, what motivated you to start your own business?

The universe pushed me out of my corporate job and then I realized I never wanted to go back to that lifestyle. Through self reflection and some time, I realized I could be in service to others on my own terms and platform. It was the best thing that ever happened to me.

What does success mean to you?

Having enough and having Peace of Mind.

What is your mantra or favorite saying? (If it's a known quote, please let us know who said it first!)

Clarity amidst chaos cuts through the noise – Deb Coviello

What failure taught you the most about life or business? What was the lesson?

Investing too much in other peoples platforms vs. betting on myself and building my own. I now make key decisions on elevating my voice & presence and building my community

What's your favorite book - fiction or non-fiction! - in the past year?

Stand Out by Dorie Clark

If you could teach the world one five-minute lesson, what would it be?

Be kind to yourself; you’re good enough and those that care will seek you out.

Knowing what you know now, what would you have done differently when you were first starting out?

Less mass networking and trying to get clearer sooner on where my community resides.

What does women's empowerment look like to you in action?

When women can have the courage to openly express themselves without shame or holding back; that is a sign of true courage and empowerment

What would you tell 19-year-old YOU?

Keep talking; the world needs to hear your voice.

What will 86-year-old you want you to know TODAY?

Keep talking, the world needs to hear your voice.

Does anyone call you by a nickname? What is it?

Deb – most people call me professionally. My husband calls me Debbie

Congrats! You just met a Genie in a Bottle. You get three wishes. One can be worth $0-100, one is worth $100,000, and one is worth $100 million. What are your wishes?

Good health for me and my family, enough money to enjoy my free time and to always have a stage to stand on and invite others.

What is your favorite place for our audience to reach you?


What is your favorite quote? (It can be yours or from someone that you look up to.)

Clarity amidst chaos cuts through the noise – Deb Coviello

Learn more about Deb here:

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