Lina Echeverri


Lina Echeverri is a writer, lecturer, teacher and director, with a professional career of 25 years in universities and business schools, during which she has received 22 national and international recognitions thanks to her contributions in the field of marketing and branding.

Learn more about Lina here:

If you are an entrepreneur/self-employed, what motivated you to start your own business?

Opportunity for professional growth.

What does success mean to you?

An achievement, a moment of satisfaction and a step to the next level.

What is your mantra or favorite saying? (If it's a known quote, please let us know who said it first!)

The different will not always be the best, but the best will always be different.

What failure taught you the most about life or business? What was the lesson?

I needed to develop negotiation skills.

What's your favorite book - fiction or non-fiction! - in the past year?

Invisible worlds by Elsa Lucía Arango.

If you could teach the world one five-minute lesson, what would it be?

How to find your purpose.

Knowing what you know now, what would you have done differently when you were first starting out?

Have more confidence in my decisions and not let myself be influenced by wrong voices.

What does women's empowerment look like to you in action?

Like a dynamic and unstoppable force.

What would you tell 19-year-old YOU?

Study marketing.

What will 86-year-old you want you to know TODAY?

don’t make a hasty emotional decision.

Does anyone call you by a nickname? What is it?


What is your favorite place for our audience to reach you?

What is your favorite quote? (It can be yours or from someone that you look up to.)

Don’t limit your challenges, challenge your limits

Learn more about Lina here:

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