Jo-Anne Godden


Jo has a passion for social and environmental justice, which are intertwined particuarly in the case of women with fashion and textiles. After 25 years in the unsustainable fashion industry she decided to become part of changing the way the industry works, and formed a RubyMoon in 2011 to offer benefit not degradation to people and planet. Since then Jo has become heavily involved in circular economy practice and has developed technologies to recycle textiles to re-ignite textile excellence whilst conserving resources.

Learn more about Jo here:

Name of your business, website, social media handles

@rubymoonswim (insta, twitter, facebook)

What has been our greatest & favorite achievement so far and why?

Creating RubyMoon, and then RubyLab as stand out, pioneering businesses for change

If you are an entrepreneur, what motivated you to start your own business?

Knowing that the fashion industry could bring joy to women without the environmental and social degradation. Fashion and the way we dress is an important part of our culture, and we should take pleasure in what we wear, without causing others pain in the process.

What does success mean to you?

Elevating women into living wage and fair conditions, in order to build decent lives for their families. Creating circular products that reduce carbon, waste, green house gases and energy. Building a better future based on equality and environmental and social justice.

What is your mantra or favorite saying? (If it's a known quote, please let us know who said it first!)

If you are not part of the solution, you are part of the problem

What failure taught you the most about life or business? What was the lesson?

Only do what you enjoy, what you are good at!

If you could teach the world one five-minute lesson, what would it be?

Regenerative agriculture and manufacturing

Knowing what you know now, what would you have done differently when you were first starting out?

Raised finance earlier, believe in myself!

What does women's empowerment look like to you in action?

Choosing a woman’s way to live and work, without succumbing to the status quo

What would you tell 19-year-old YOU?

Choose my own path, be prepared to stand out

What will 86-year-old you want you to know TODAY?

That I tried my best and made the world a slightly better place

Does anyone call you by a nickname? What is it?


What is your favorite place for our audience to reach you?


What is your favorite quote? (It can be yours or from someone that you look up to.)

If you are not part of the solution, you are part of the problem

Learn more about Jo here:

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